In 2017 some social media platforms brought small & interesting updates with greater impact. 

While not an exhaustive list but here are FIVE changes which I feel can't go unmentioned and can be celebrated by marketers — as well leveraged in 2018 and beyond.

1. Facebook Stories for Pages (encouraging brand to share original content more often)
2. Instagram rolls out the “paid partnership with” tag (enhancing transparency & credibility in Influencer Marketing)
3. LinkedIn bringing in Lead generation ads (already been helpful to marketers lower their average cost per lead by more than 20% — something that’s certainly worth considering in 2018)
4. LinkedIn Video Post (a complete rejoice to B2B marketers)
5. Twitter doubles its character count (would it really help them overcome its slow death. Rather I believe if it switches its focus to be more of a Celebrity platform magic might happen)

As the old adage goes, the only constant is change—and I can certainly expect that to hold true to the social media landscape in 2018.

Do share what you feel marketers can leverage on this year!

Written by Khushboo Nangalia