Launch of IGTV – How to use it! InstagramIGTV

Launch of IGTV – How to use it! InstagramIGTV

IGTV is here! What Is It & How Can You Start Using It? 

7 Key highlights about this newbie 

#1 Videos are full screen & vertical, thumbs up to hashtag#Instagram to start this new trend

#2 Video lengths from 15 seconds to 60 minutes (60 minutes is currently only available to larger accounts or verified accounts. Everyone else has a limit of 10 minutes)

#3 Creators can add “swipe up” call-to-action on videos

#4 File size up to 3.6GB

#5 No hashtag#advertising options are available yet, but I'm sure they will roll out soon

#6 Videos play automatically as soon as you open the IGTV app

#7 Creators have their own channels, like hashtag#youtube

How do you think this will impact the way videos are created. Does Youtube need to worry?

Written by Khushboo Nangalia