Instagram recently introduced the ability to add GIFs stickers to Stories - this would surely enhance any photo or video!
How about business & brands, should they use Insta stories often to increase their brand's awareness - YES they should;
And if you are wondering why the answer is simple
- More Visibility in the app
- Higher Attention Grasp as it consumed one story at a time
- More Content delivered to your audience
Few tips to pick while generating content for stories -
Finally, don't forget Stories is all about showing the real & true side of the brand - take this as an opportunity to build a connection with your audience by introducing the people behind the product or showing behind the scene videos; it's can help get the maximum engagement.
These are tips I learned working with my client and would love to share with you all hoping it can help in any manner!