Say it without saying. It’s not that tough I bet you!
Talk about things people care and not yourself - that’s the key.
If you are just talking about what you can offer. I’ve got some bad news: no one cares about your product and services.
Even the most loved brands like Apple / Nike — don’t prattle on about their products constantly.
In fact, part of the reason they’re loved is, they don’t. In this ever streaming world, we can’t buy people’s attention; we to need earn it.
Perfect example is — For decades, Dove spoke about little else but their product. But then they started talking women’s perception of themselves the “Real Beauty” campaign.
One campaign that had a profound impact on their brand and culture.
How are you crafting your brand without talking about the product or service?
Never to forget: People love to buy, but not to be sold.