How to Build your Brand Without Talking About Your Product TipsOnline Branding

How to Build your Brand Without Talking About Your Product TipsOnline Branding

Say it without saying. It’s not that tough I bet you!

Talk about things people care and not yourself - that’s the key. 

If you are just talking about what you can offer. I’ve got some bad news: no one cares about your product and services.

Strategize your business

Even the most loved brands like Apple / Nike — don’t prattle on about their products constantly. 

In fact, part of the reason they’re loved is, they don’t. In this ever streaming world, we can’t buy people’s attention; we to need earn it. 

And one of the ways to obtain it is to talk about things people care about. 

  1. Make them LAUGH
  2. SOLVE a problem (either realised or not)
  3. Add VALUE to their daily life 
  4. SAVE their money, time or life
  5. Make it SIMPLE & EASY
  6. Last but not the least tell a STORY

Perfect example is — For decades, Dove spoke about little else but their product. But then they started talking women’s perception of themselves the “Real Beauty” campaign.

One campaign that had a profound impact on their brand and culture.

How are you crafting your brand without talking about the product or service?

Never to forget: People love to buy, but not to be sold. 

Khushboo Nangalia

Written by Khushboo Nangalia

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