In the last year, video content has seen it’s a sudden rise in the marketing industry. And the reason it’s getting much attention because it’s extremely goal oriented, direct and authentic in nature. In the marketing industry, consumerism is much dependent on trust so when the audience gets to see what’s behind the screen of the hard selling business men they develop a sense of trust.
Jim Johnson, Vice President, Account Planning, Exponential, said, “2018 was the year of personalization. Marketers focused on customizing content based on the viewer’s interests, increasing brand loyalty and engagement. With 2019 on the horizon, we are seeing a greater shift towards custom and personalized video experiences in video marketing.” Johnson believes that video marketing has given preference to viewers likes, dislikes, and interests that’ll boost ROI and brand engagement. “Video advertising will continue to be amplified in the new year, in combination with the benefits of emotional impact, interactive functionality, and storytelling,” he added.
If you’re just starting out with video marketing and looking for some marketing strategies, these tips are your go to!
If you plan to integrate video into your 2019 marketing plan, Peter Boyd has some suggestions:
“Be engaging and unique.”
“Stick to a regular, optimized upload schedule.”
2019 is the year of ‘Video Marketing’ and there’s still a huge opportunity to learn and grow. With these absolute banging tips in your mind, you’re all set to nail the video presentations. Use social media to boost your engagement, and always keep evolving with time. Have you included video marketing into your content strategies? Tell us all in the comments below!